Advertisers pay on a cost-per-click basis based on a monthly max budget that you set when you sign up. No matter what business budget you have, your spending strategy with Yelp Ads is completely up to you. Some businesses serve larger areas and want to cast a wide net while others want to focus on customers very close to their business’s location. You can geo-target your ad to be displayed in the radius of your choice around your business location, allowing you to better target your audience (radius options vary per business category). Location-based targeting allows you to determine how far away you want your ad to be shown. Note that you can also exclude keywords after purchase (recommended only if there are adjacent keywords for services you don’t offer). This helps your business listing appear for searches that are most relevant. You can also take advantage of keyword boosting which allows you to boost important keywords and Yelp will try to show ads with those keywords more often. That means advertisers never have to guess at which keywords may be most responsive. The Yelp Ads platform automatically targets people who show an interest in a business like yours, based on factors like where they are searching, what they are searching for, and what kind of business you’re in. You can test different combinations, or if you’re not sure what image to use, you can let Yelp’s machine-learning algorithm find what photo will be most impactful. Selecting what text shows up on your ad.Choosing the primary photo people will see when looking at your ad.Reach the right customers with customization and targeting Custom text and pictureĬustomizing your ad helps ensure you’re attracting relevant customers and highlights your business in a way that’s on brand. This means your previous advertising settings are automatically saved, and you can start back up again with one step. You can also take advantage of the one-click restart feature. Note that there are no term contracts so you’re never locked into running your Yelp Ads for a specific period of time. So whether you want to “set it and forget it” or you prefer to turn your campaign on and off throughout the year, the choice and the flexibility is yours. You need flexibility and control over your ad to make it work for your business.
Pause or cancel at any timeīusinesses have different goals and budgets depending on a number of factors. By continuing, you agree to Yelp’s Terms of Service and acknowledge Yelp’s Privacy Policy.
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